{"id":207,"date":"2019-09-11T07:50:03","date_gmt":"2019-09-11T07:50:03","guid":{"rendered":"http:\/\/agency09.co\/simplifyingtheweb\/?p=207"},"modified":"2025-12-29T08:45:59","modified_gmt":"2025-12-29T08:45:59","slug":"are-we-losing-touch","status":"publish","type":"post","link":"https:\/\/www.agency09.in\/simplifyingtheweb\/marketing\/are-we-losing-touch\/","title":{"rendered":"Are we losing touch ?"},"content":{"rendered":"Reading Time: <\/span> 7<\/span> minutes<\/span><\/span>\n

Why an uninformed approach to digital is like building a skyscraper without its pillars<\/em><\/strong><\/h3>\n\n\n\n

As a Marketing specialist, plenty of instances happening around me make me ponder. <\/p>\n\n\n\n

Understandably, \u201cDigital is the new Mantra.\u201d Marketing & advertising gurus across the world are gung-ho about it. From established Brands to Wannabe\u2019s; everyone seems to have only one word for Marketing these days \u2013 Digital!<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Suddenly, there\nseems to be an epidemic of sorts and the only cure around is Digital. As a\nCertified Digital Marketer; this should make me very happy, give me goosebumps\neven; like a brand said sometime back \u2018The Future is Bright\u2019.<\/p>\n\n\n\n

However, better\nsense prevailing on me, I can\u2019t help but wonder is this a good thing or bad?\nHaving learnt from my own experiences with another sunrise industry in India\n(now in doldrums within a mere 25 years) Telecom; I wonder if Digital Marketing\nis going down the same road. With the so-called Digital Marketing Academies or\ntraining institutes mushrooming at every corner in every street; Quality check\nis the primary casualty of the trade. These institutes are churning out DM\n\u2018experts\u2019 by the dozen. Experts who have backgrounds as diverse as from Arts to\nEngineering; but sadly, with little to no experience in Marketing; the Brick\nand Mortar format; the real-world kind. Their tag or expertise is acquired at a\nmere investment of a few hours or months at the Digital Marketing training\ninstitutes; and in return, they now claim to be experts in the field; capable\nof taking on vocations such as SEOs and SEMs.<\/p>\n\n\n\n

All that these institutes are doing is equipping their students to tackle \u201cHow\u201d; how to undertake SEO, how to tackle SMM, how to place an ad on Facebook et al. \u00a0<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Understandably, \u201cDigital is the new Mantra.\u201d Marketing & advertising gurus across the world are gung-ho about it. From established Brands to Wannabe\u2019s; everyone seems to have only one word for Marketing these days \u2013 Digital!<\/p>\n\n\n\n

which happens to\nbe the one aspect that takes years to understand and master, the aspect that\nclearly gives a Marketer the edge; the foresight into whether or not to\nundertake a project; to diagnose a situation & to judge the aptness of a\nsolution. The Why gives foundation to Marketing and without it; no matter how\ntall or how fancy a building may be; it\u2019s bound to tumble!<\/p>\n\n\n\n

I\u2019m amazed at\nthe fact that \u2018Marketing\u2019 from Digital Marketing is so overlooked; forgotten\neven; that it makes me very concerned as a Brand Custodian. Most so called\nDigital Marketing specialists cannot even equate the real world with the\ndigital world and the nuances therein; leave alone attempting to influence the\nbuying behavior of a brand in social space. Without a clarity on these basics,\nhow can one do justice to his or her job in the Digital domain? <\/p>\n\n\n\n

But who could\nblame them? The medium is such; the flexibility, the transparency; the\naccountability of ROI that it offers; Digital Marketing is gaining advantage\nover conventional Marketing by leaps and bounds. <\/p>\n\n\n\n

\u201cDigital Marketing is gaining advantage over conventional Marketing by leaps and bounds.\u201d <\/em><\/strong><\/h3>\n\n\n\n

The Privacy of small screen is an advantage <\/p>\n\n\n\n

\"\"

<\/figcaption><\/figure>\n\n\n\n

that we never knew of before; perhaps only dreamt of, vaguely, thus rapid<\/g> proliferation of the medium. All this whilst not even elaborating on the obvious advantages of cost savings!<\/p>\n\n\n\n

As the wise men say; \u2018it takes time and effort to do it right. To build the foundations for any brand as well as for any project is an activity of immense responsibility and must be undertaken with due diligence as such. <\/p>\n\n\n\n

Do you agree?<\/p>\n","protected":false},"excerpt":{"rendered":"

Reading Time: <\/span> 7<\/span> minutes<\/span><\/span><\/p>\n

Why an uninformed approach to digital is like building a skyscraper without its pillars As a Marketing specialist, plenty of instances happening around me make me ponder. Understandably, \u201cDigital is…<\/div>\n
View Post<\/span><\/i><\/span><\/a><\/div>\n","protected":false},"author":5,"featured_media":232,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[63,60,66,68,67,64,40,65],"powerkit_post_featured":[],"class_list":{"0":"post-207","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-advertising","9":"tag-digital-marketing","10":"tag-facebook","11":"tag-phone","12":"tag-privacy","13":"tag-sem","14":"tag-seo","15":"tag-smm"},"yoast_head":"\nAre we losing touch<\/title>\n<meta name=\"description\" content=\"In the digital-first era, brands need informed strategies to thrive in marketing and advertising. 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