{"id":3920,"date":"2020-05-27T08:31:32","date_gmt":"2020-05-27T08:31:32","guid":{"rendered":"https:\/\/www.agency09.co\/simplifyingtheweb\/?p=3920"},"modified":"2025-12-29T08:39:39","modified_gmt":"2025-12-29T08:39:39","slug":"marketing-through-the-covid-lens","status":"publish","type":"post","link":"https:\/\/www.agency09.in\/simplifyingtheweb\/marketing\/marketing-through-the-covid-lens\/","title":{"rendered":"Marketing Through The COVID Lens"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p>There\u2019s no denying it: we\u2019re in a new normal, life has changed forever, we can\u2019t go back to our old ways. I\u2019m sure everyone agrees on that. But what exactly is the new normal?<br><\/p>\n\n\n\n<p>For regular humans, it refers to masks, sanitizer, keeping social distance in public, that kind of stuff. For marketers, it means learning a whole new game. Let\u2019s get into the details, starting with India\u2019s digital demographics:<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/www.agency09.co\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/100614346_644095869518357_2363998583134797263_n.jpg\" alt=\"\" class=\"wp-image-3931\" srcset=\"https:\/\/www.agency09.in\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/100614346_644095869518357_2363998583134797263_n.jpg 1000w, https:\/\/www.agency09.in\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/100614346_644095869518357_2363998583134797263_n-800x800.jpg 800w, https:\/\/www.agency09.in\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/100614346_644095869518357_2363998583134797263_n-80x80.jpg 80w, https:\/\/www.agency09.in\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/100614346_644095869518357_2363998583134797263_n-320x320.jpg 320w, https:\/\/www.agency09.in\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/100614346_644095869518357_2363998583134797263_n-560x560.jpg 560w, https:\/\/www.agency09.in\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/100614346_644095869518357_2363998583134797263_n-90x90.jpg 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>730 million (73cr) Indians use the internet. Out of this, 530 million use it in Hindi or their local language, while 200 million use English.<\/li>\n\n\n\n<li>Indians LOVE video content. This is perhaps why we spend a staggering average of 4 hours a day glued to our phones.<\/li>\n\n\n\n<li>50% of Indians have carried out at least one online transaction, the rest are fence-sitters.<\/li>\n\n\n\n<li>68% of internet users are in rural areas.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/www.agency09.co\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/100081905_867274447105682_3431656244879154262_n.jpg\" alt=\"\" class=\"wp-image-3929\" srcset=\"https:\/\/www.agency09.in\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/100081905_867274447105682_3431656244879154262_n.jpg 1000w, https:\/\/www.agency09.in\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/100081905_867274447105682_3431656244879154262_n-800x800.jpg 800w, https:\/\/www.agency09.in\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/100081905_867274447105682_3431656244879154262_n-80x80.jpg 80w, https:\/\/www.agency09.in\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/100081905_867274447105682_3431656244879154262_n-320x320.jpg 320w, https:\/\/www.agency09.in\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/100081905_867274447105682_3431656244879154262_n-560x560.jpg 560w, https:\/\/www.agency09.in\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/100081905_867274447105682_3431656244879154262_n-90x90.jpg 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 id=\"rural\" class=\"wp-block-heading\">Rural<\/h3>\n\n\n\n<p>Geo-targeted digital hoardings are now pushing their way into the hinterlands, not just the big cities. Content is being more localized by the day.<br><\/p>\n\n\n\n<p>All the extra time people have on their hands has made them explore new platforms like Helo and Sharechat. If you grew up in a big city, chances are you don\u2019t know what these two are. Helo, a content discovery app, has crossed 100 million downloads on the Play Store. Sharechat, with as many downloads, performs a similar function but with the addition of chatrooms.<br><\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/www.agency09.co\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/98132836_275950496875369_1199417009705368444_n.jpg\" alt=\"\" class=\"wp-image-3926\" style=\"aspect-ratio:1;width:710px;height:auto\" srcset=\"https:\/\/www.agency09.in\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/98132836_275950496875369_1199417009705368444_n.jpg 1000w, https:\/\/www.agency09.in\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/98132836_275950496875369_1199417009705368444_n-800x800.jpg 800w, https:\/\/www.agency09.in\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/98132836_275950496875369_1199417009705368444_n-80x80.jpg 80w, https:\/\/www.agency09.in\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/98132836_275950496875369_1199417009705368444_n-320x320.jpg 320w, https:\/\/www.agency09.in\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/98132836_275950496875369_1199417009705368444_n-560x560.jpg 560w, https:\/\/www.agency09.in\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/98132836_275950496875369_1199417009705368444_n-90x90.jpg 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 id=\"urban\" class=\"wp-block-heading\">Urban<\/h3>\n\n\n\n<p>The urban audience, well at least the ones who haven\u2019t lost their jobs, are spending all their time on co-working tools like Slack and Zoom. Many are also spending their after-hours on tracking apps to check the situation in their area. The concept of live trackers, at least ones with such accuracy, is relatively new and is bound to pick up for other illnesses in the future.<br><\/p>\n\n\n\n<p>Marketers are also paying closer attention to gaming & gambling apps. Ludo, Scrabble, Animal Crossing and Online Rummy are all competing for a slice of every user\u2019s time \u2013 this includes people of all ages, who may not have been into mobile gaming before the pandemic.<br><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 id=\"formats\" class=\"wp-block-heading\">Formats<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/www.agency09.co\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/98268581_686826868553122_5317120595862391832_n.jpg\" alt=\"\" class=\"wp-image-3927\" srcset=\"https:\/\/www.agency09.in\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/98268581_686826868553122_5317120595862391832_n.jpg 1000w, https:\/\/www.agency09.in\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/98268581_686826868553122_5317120595862391832_n-800x800.jpg 800w, https:\/\/www.agency09.in\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/98268581_686826868553122_5317120595862391832_n-80x80.jpg 80w, https:\/\/www.agency09.in\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/98268581_686826868553122_5317120595862391832_n-320x320.jpg 320w, https:\/\/www.agency09.in\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/98268581_686826868553122_5317120595862391832_n-560x560.jpg 560w, https:\/\/www.agency09.in\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/98268581_686826868553122_5317120595862391832_n-90x90.jpg 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n<p>City dwellers have been hogging on memes for nearly a decade \u2013 but the rural audience has picked them up too, albeit in local languages. Other formats gaining pace include virtual events (like webinars), stories, mailers, notifications, etc. Companies have also figured out that websites are now taking up the center stage since real-life office visits aren\u2019t really happening.<br><\/p>\n\n\n\n<h3 id=\"content-tonality-communication-types\" class=\"wp-block-heading\"> <strong>Content Tonality & Communication Types<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/www.agency09.co\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/100086826_242431600394671_8891544423968012265_n.jpg\" alt=\"\" class=\"wp-image-3930\" style=\"aspect-ratio:1;width:710px;height:auto\" srcset=\"https:\/\/www.agency09.in\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/100086826_242431600394671_8891544423968012265_n.jpg 1000w, https:\/\/www.agency09.in\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/100086826_242431600394671_8891544423968012265_n-800x800.jpg 800w, https:\/\/www.agency09.in\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/100086826_242431600394671_8891544423968012265_n-80x80.jpg 80w, https:\/\/www.agency09.in\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/100086826_242431600394671_8891544423968012265_n-320x320.jpg 320w, https:\/\/www.agency09.in\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/100086826_242431600394671_8891544423968012265_n-560x560.jpg 560w, https:\/\/www.agency09.in\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/100086826_242431600394671_8891544423968012265_n-90x90.jpg 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Through the COVID months, content creators are taking the sensible route with safety, nostalgia & hope. Fancy and quirky content has been dropped for clarity of communication. Corporations have turned to their HR managers to keep teams motivated in the face of looming uncertainty. Industrialists are focusing on relationship building\/maintenance.<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/www.agency09.co\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/97917090_139188357710127_3427500224042868338_n.jpg\" alt=\"\" class=\"wp-image-3925\" srcset=\"https:\/\/www.agency09.in\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/97917090_139188357710127_3427500224042868338_n.jpg 1000w, https:\/\/www.agency09.in\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/97917090_139188357710127_3427500224042868338_n-800x800.jpg 800w, https:\/\/www.agency09.in\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/97917090_139188357710127_3427500224042868338_n-80x80.jpg 80w, https:\/\/www.agency09.in\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/97917090_139188357710127_3427500224042868338_n-320x320.jpg 320w, https:\/\/www.agency09.in\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/97917090_139188357710127_3427500224042868338_n-560x560.jpg 560w, https:\/\/www.agency09.in\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/97917090_139188357710127_3427500224042868338_n-90x90.jpg 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/www.agency09.co\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/97911404_710561989704654_1006456424677476716_n.jpg\" alt=\"\" class=\"wp-image-3924\" srcset=\"https:\/\/www.agency09.in\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/97911404_710561989704654_1006456424677476716_n.jpg 1000w, https:\/\/www.agency09.in\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/97911404_710561989704654_1006456424677476716_n-800x800.jpg 800w, https:\/\/www.agency09.in\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/97911404_710561989704654_1006456424677476716_n-80x80.jpg 80w, https:\/\/www.agency09.in\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/97911404_710561989704654_1006456424677476716_n-320x320.jpg 320w, https:\/\/www.agency09.in\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/97911404_710561989704654_1006456424677476716_n-560x560.jpg 560w, https:\/\/www.agency09.in\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/97911404_710561989704654_1006456424677476716_n-90x90.jpg 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 id=\"the-rise-of-freelancers\" class=\"wp-block-heading\"> <strong>The Rise of Freelancers<\/strong><\/h3>\n\n\n\n<p>As firms have been forced to decentralize, there has been a rise in the demand for freelancers in design, writing, tech \u2013 pretty much every field. Even niche services like freelance language translation have seen a jump in growth.\u00a0<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/www.agency09.co\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/97531240_687557442064989_7983897748249991853_n.jpg\" alt=\"\" class=\"wp-image-3923\" srcset=\"https:\/\/www.agency09.in\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/97531240_687557442064989_7983897748249991853_n.jpg 1000w, https:\/\/www.agency09.in\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/97531240_687557442064989_7983897748249991853_n-800x800.jpg 800w, https:\/\/www.agency09.in\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/97531240_687557442064989_7983897748249991853_n-80x80.jpg 80w, https:\/\/www.agency09.in\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/97531240_687557442064989_7983897748249991853_n-320x320.jpg 320w, https:\/\/www.agency09.in\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/97531240_687557442064989_7983897748249991853_n-560x560.jpg 560w, https:\/\/www.agency09.in\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/97531240_687557442064989_7983897748249991853_n-90x90.jpg 90w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 id=\"final-words\" class=\"wp-block-heading\"> <strong>Final words<\/strong><\/h3>\n\n\n\n<p>Time seems to be frozen still on the streets, but a large chunk of the public has managed to stay entertained (and employed) from the confines of their homes. New habits have risen out of necessity \u2013 habits that are likely to stick for the long term.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 6<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span><\/p>\n<div class=\"post-excerpt\">There\u2019s no denying it: we\u2019re in a new normal, life has changed forever, we can\u2019t go back to our old ways. I\u2019m sure everyone agrees on that. But what exactly&hellip;<\/div>\n<div class=\"post-more\"><a href=\"https:\/\/www.agency09.in\/simplifyingtheweb\/marketing\/marketing-through-the-covid-lens\/\" class=\"button button-primary button-effect\"><span>View Post<\/span><span><i class=\"cs-icon cs-icon-arrow-right\"><\/i><\/span><\/a><\/div>\n","protected":false},"author":5,"featured_media":25450,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[110,111,60,112,91],"powerkit_post_featured":[],"class_list":{"0":"post-3920","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-covid","9":"tag-covid19","10":"tag-digital-marketing","11":"tag-facts","12":"tag-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Strategies Through the COVID Lens<\/title>\n<meta name=\"description\" content=\"Discover how India\u2019s changing digital demographics are redefining marketing. Adapt your strategy to the new normal and future consumer behavior.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agency09.in\/simplifyingtheweb\/marketing\/marketing-through-the-covid-lens\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Strategies Through the COVID Lens\" \/>\n<meta property=\"og:description\" content=\"Discover how India\u2019s changing digital demographics are redefining marketing. Adapt your strategy to the new normal and future consumer behavior.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.agency09.in\/simplifyingtheweb\/marketing\/marketing-through-the-covid-lens\/\" \/>\n<meta property=\"og:site_name\" content=\"Simplifying The Web\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-27T08:31:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-29T08:39:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.agency09.in\/simplifyingtheweb\/wp-content\/uploads\/2020\/05\/covid-lens.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"517\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rajesh Patalia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/rpatalia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rajesh Patalia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing Strategies Through the COVID Lens","description":"Discover how India\u2019s changing digital demographics are redefining marketing. 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