Promoting Asia's Largest Property Expo
about project
Leveraging digital to generate
online registrations for an event
MCHI organized their 29th Edition of Maha Property Expo to showcase the newest and biggest properties in MMR. The objective was to generate record pre event registration & create hype around the event to get maximum footfall
client
Credai MCHI
Services
Design & Content, Paid Ads, Call Centre Management, Microsite & LMS
IMPLEMENTATION
Our Approach
1. Registration Website
Designed & Developed a pre registration website where users redirected from different channels could book their passes for the event. All data was captured and tracked in the backend
2. Creating an buzz around the event
We conceptualized the campaign #AbNahiTohKab to promote the event around which we creatives social media post and paid media creatives which included Social & GDN Ads
3. Created Original Video Content
A lot of video content was created to create conversations around the event. Namely teaser, event film and a vox pop video where we asked Mumbaikars about their dream home
4.Covered the Event online
Our team captured the onground event and presented in online real time on social media via Instagram & Facebook Lives, stories and interviews
5. Online Expo
For the people who missed the expo, we took it online making it the first CREDAI MCHI online expo where the visitors can view stalls of different real estate developers and explore their property options
Results
WHAT WE ACHIEVED IN 21 DAYS
-
26,337
Unique Registrations
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17M+
Impressions
-
60+
Unique Content Piece
Created
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