Everyone in MMR Real Estate knows this
campaign
about project
Promoting India’s biggest Award Function for Real Estate
CREDAI golden Organized first ever Golden Pillar Awards to acknowledge the excellence in MMR real estate. The objective was to create a strong awareness and engagement amongst every stakeholder in the real estate industry
client
Credai golden
Services
Design & Content, Paid Ads, Production, Microsite
The Challenge
To create strong awareness and engagement amongst every stake holder in the real estate industry
-
First Edition of Awards
-
Establish Golden Pillar Awards as the biggest award for the industry till date.
-
Create a strong buzz in the whole eco system
IMPLEMENTATION
Our Approach
Created pre event buzz via Social Media & Paid Ads
Created original video content for promotion
Conceptualized a unique People's Choice Award
Covered the event real time
Results
We Went Viral
-
100K+
Unique Votes for People's
Choice Award -
3Hrs
National Twitter Trending
during the event -
60+
Unique Content Piece
Created -
1.9M
Overall Campaign
Impressions
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